Tuesday 23 December 2008

Module one retake notes

Mise en scene- This is everything you see in the frame. This can set the mood of the scene and offer clues to character and theme. Audiences have certain expectations of the mise en scene depending on the genre.

Elements of the mise en scene
  • Setting and props
  • lighting and colour
  • costumes, hair and make- up
  • facial expression and body language
  • position of characters/objects in frame.

Lighting- This comes in three sources which are

  • Key light- the most brightest and influential
  • Back light- helps to counteract the effects of key light making the subject appear more rounded.
  • Filter light- helps soften any shadows created by other lights.

Underlighting- This light comes from below the subject leading to a distorted effect.

Top lighting- Come from above and often makes the film stars look more glamorous.

Back lighting- Is when the source comes from behind the object to create a silhouette

High key lighting- The effect appears more realistic and more depict either a sunny day or a more dimly lit scene. The major difference is that although shadows are still created, the contrast between light and dark is much less pronounced.

Low key lighting- This effect producers strong contrasts of light and dark and creates dramatic shadows. The effect is known as chiaroscuro, which comes from the Italian words for light(chiaro) and dark (oscuro)

Sound- this is important to our understanding of the film. the use of dialogue and sound effects all contribute to the way we appreciate what we are watching on the screen.

Diegetic- the sound that is coming from the frame including hat the characters are saying. this also could be if a CD is plying in the frame which is seems normal in every day life.

Non diegetic- added sound post production e.g voice over or music sound track.

Contrapuntal- music that we don't normally associate with the scene we are watching.

Parallel- music we normally expect to hear accompanying a scene. e.g soft romantic music might be played over a love scene.

cinematography- The way the camera moves

Camera framing- how far the camera is from the subject which includes

  • close up
  • big close up
  • medium shot
  • long shot
  • point of view shot
  • high and low angle shot

A tracking shot is where the camera follows the action along

A Steadicam sequence is filmed with a camera attached to a shoulder.

camera movement

  • panning- side to side
  • tilt- where the camera moves up and down
  • crane- shot where the camera moves around at a distance

Editing

  • Straight cut -common method
  • A fade out- The screen fades to black
  • A dissolve- one image blurs into the next
  • A wipe- one part of the screen wipes across the other
  • A jump cut- an unexpected edit.

A montage is a sequence of shots

Media language- sound, editing, lighting music etc

Intuition- who made it

Genre what genre is it is it a hybrid etc

Representation- how the subject is represented)

Audience- uses and gratifications theory(surveillance,personal identity,escapism)

reception theory(how people view text due to there backgrounds)

Ideologies- belief and values(could add theorist her when talking about ideologies)

Narrative-Propp-Russian folk tales hero/ villain

Barth's- enigmas

Strauss-binary oppositions

Todorov-equilibrium

Wednesday 12 November 2008

MEDIA WRITE UP ON REPRESENTATION OF WOMEN

Plan
What I can include

Women- historically and today society and difference
Feminism- provocative clothing and their disagreement to the modern society of women. Mention Laura Mullvey as she talks about the" male gaze”.
Medias interpretation of women to sell there product. Linked to male gaze.
Magazine and there selling tactics to suit a particualr audience

The start of my write up

Women in today’s modern society due to the feminist movement strive foe equality and are on the right path to do so. As certain aspects still need to be on the same playing field, economical status is extremely powerful than before. I chose media print texts such as newspapers; sun and mirror and soap magazines for the comparison of how women are represented in the media.
The sun which is a local newspaper that is consumed by the public is much criticised for the way women are represented particularly due to page three. This is because society may feel that this is not the image which should be portrayed as strong independent women. This is strongly backed up by radical feminist who would disagree at the amount of flesh on show to the suns target audience. As there bosoms are out this is a typical marketing tactic which sells the sun as a product. As Marxist feminist would agree the image of the women is used for the capitalist society bettering the middle class, as the product maker Rupert Murdock is making profit which makes him a national billionaire. As the provocative image is a money seller this leads to the argument of the women being objectified to the male gaze linking to the theorist Laura Mullvey.
However due to the celebrity status which is glamorised through the media, women want the fame and economical status that comes with it. So there is a clash of ideologies and norms which has changed throughout time which is liked to the sociological theorist of Ann Oakley, as she explains that women expectations have historically changed over time. She suggests that the stereotypical view of the housewife is gone as women want a career, however is selling your body a career? Well as supported by magazines it suggests that it is so.
Is this ethical then as the participants consent is given for the images to get printed while they pick up a pay check.
Concluding on this weeks soap magazines has the coronation street character Rosie Webster is on the front cover. The close up of her facial features are leaning towards a marketing ploy as the wide eyes are portraying an innocence of the character. However the thick red lipstick on the lips has a connotation of danger and evil intentions. This is playing on the fantasies of the sexual power women have over men as this is a sense of tension because by looking at the picture, we don’t know what she is planning for another character in her soap land narrative. This is another way of the magazine selling its copies to the audience which is the same as print text such as the sun.

Tuesday 21 October 2008

SONY




These are some products that sony has produced over the years.

Mergers, acquisitions, and joint ventures

1988 — Acquired CBS Records Group from CBS. It was renamed "Sony Music Entertainment".
1989 — Acquired Columbia Pictures Entertainment from the Coca-Cola Company for US$3.4 billion. It was subsequently renamed "Sony Pictures Entertainment" in 1991.
1993 — Acquired Psygnosis Limited a computer games company based in Liverpool, UK. Psygnosis director Ian Hetherington was made Managing Director of Sony Computer Entertainment Europe.[21]
1995Sony/ATV Music Publishing LLC, a 50:50 joint venture of Sony Corporation of America and Michael Jackson.
1997ST Liquid Crystal Display Corporation (STLCD), a 50:50 joint venture of Sony Corporation and Toyota Industries Corporation.
2001Sony Ericsson, a 50:50 joint venture of Sony Corporation and Ericsson AB, was established in October.
2002Aiwa Corporation in October.
2004S-LCD Corporation, a joint venture of Sony Corporation and Samsung Electronics Co. Ltd (Samsung Electronics: 50% plus 1 share, Sony: 50% minus 1 share) was established in April.
2004 — On 20 July 2004, the EU approved a 50-50 merger between Sony Music Entertainment and BMG. The new company was named Sony BMG Music Entertainment and, as of 2005, holds a 21.5% share in the global music market, behind worldwide leader Universal Music Group, which has a 25.5% share.
2005 — On 8 April 2005, The MGM Company (Metro-Goldwyn-Mayer and United Artists) was acquired by a Sony-led consortium (Providence Equity Partners 29%, Texas Pacific Group 21%, Sony 20%, Comcast 20%, DLJ Merchant Banking Partners 7% and Quadrangle Group 3%) finalised the deal to purchase the film studio for about $4.8 billion, including $2bn in debts from Armenian-American Kirk Kerkorian.
2006Sony NEC Optiarc Inc, a 55:45 (Sony 55%, NEC 45%) joint venture of Sony Corporation and NEC Corporation, was established in April.
2006 — Obtained an option to acquire half of Michael Jackson's 50% stake in Sony/ATV Music Publishing.
2006 — Acquired digital Single Lens Reflex (Digital SLR) cameras section from Konica Minolta including digital camera support and servicing.
2006 — Acquired Grouper Networks (now Crackle, Inc.), a Sausalito-based startup company that created a user generated video sharing platform and P2P technology for $65M.
2006 — Field Emission Technologies Inc., a carve-out of Sony's nano-Spindt FED technology. Established in December 2006 by Technology Carve-Out Investment LLP (62.2%) and Sony (37.8%).
2007 — Qreatic Design Inc, a 50:50 joint venture of Sony Corporation and Qimonda AG.
2007 — Moversa GmbH, a 50:50 joint venture of Sony Corporation and NXP Semiconductors.
2008 — Acquired Gracenote, Inc. for $260M.[22][23]
2008 — Acquired Bertelsmann AG's 50% stake in Sony BMG Music Entertainment[24][25]

GLOBALISATION
Sony is a global brand as it distributes its products all over the world ranging from USA, EUROPE and the orginated head quarters of JAPAN, tokoyo.


Friday 19 September 2008

CHANNEL FOUR












  1. Launched on our screens november 1982

  2. british television station

  3. 1st voice heard on the day it lauch was from a guy called Paul Coia "Good afternoon. It's a pleasure to be able to say to you: Welcome to Channel Four",

  4. other channels assoicaited with it are E4, More4, Film 4 and 4music

  5. They committed itself to providing to the audience of minority groups an alternative to the existing channels.

  6. service established through the Broadcasting Act 1981 but this does not exsist now but there is an braodcasting act 1990 which is recent.

  7. It is a publicly owned corporation and does not have any shareholders.

  8. The board is OFCOM which is a t.v regulator.

  9. The Chief Executive is Andy Duncan

ARTICLE FROM THE SUN

CHANNEL 4 faces a MULTI-MILLION pound bill after watchdogs said angry Big Brother fans could be refunded phone-vote cash. The premium-rate phone regulator ICSTIS is studying 2,700 complaints over BB plans to allow evicted housemates back on the show.Furious fans are demanding their money back after voting people out — and Channel 4 could be forced to pay back £3MILLION. ‘This report in the sun explains the big brother scandal that channel 4 got in trouble for. When fans of big brother voted off the housemates that they did not like, big brother organized another vote to bring back housemates that have been evicted which angered fans as they paid for no reason. They rebelled and asked for their money back.




MARK THOMPSON









•Job- BBC director general
•AGE-50
•Industry – broadcasting, new media, publishing
•Staff under his management- 25,377
•Salary-£619,000
•Ranking number 3
•Religion- Christian
•Patron of the art room charity in oxford


•Appointed director general in may 2004 but started the job in June.
•Succeeded Greg dyke who resigned in January 2004.
•BBC board of governors appointed him headed by chairman Michael grade.
• announced different changes when taking charge including nine top mangers in the executive committee.
•Lives in oxford and married to an author, has two sons and a daughter.

Broadcasting career
•1981 - assisted launching long-running consumer programme watchdog
•1983 - assisted launching breakfast time
•1985 – Editor of news night
•1988 - Editor, nine o clock news (at the age of 30)
•1990 - Editor, panorama
•1992 - Head of Features
•1994 - Head of Factual Programmes
•1996 – Controller of BBC two
•1999 - Director, National and Regional Broadcasting
•In April 200 he became BBC director of television, but left the corporation in march 2002 to become chief executive of Channel 4.

Credits
•won acclaim for its drama (Our Mutual Friend, The Cops, Amongst Women, Shooting the Past),
•Won acclaim for its entertainment and comedy (I'm Alan Partridge, The Fast Show, The Royal Family, Big Train),
•Won acclaim for Its factual, arts and leisure programmes (The Nazis, Storyville, Naked, Back to the Floor, and Ground Force).

Controversy
•Criticised by Richard Eyre former artist director of the national theatre
•Criticised for not producing programs that inspire viewers to visit galleries and theatres by Richard Eyre
• criticised by Tony palmer(film maker) who thought that BBC reputation has suffered due to chat show programs.
•Allegations were that he bit a colleague s arm as Jeremy Paxman(presenter) was going to question him about it.